Meta Ads · Facebook & Instagram
Clicks are easy to buy.
Customers are the
part.
- ✓ Conversion-focused, not just clicks
- ✓ Built-in multi-level retargeting
- ✓ 7+ years B2B and B2C expertise
Limited client capacity — I work with a small number of businesses at a time to ensure quality.
Project details
Setting up a Facebook ad campaign is genuinely simple — Meta’s own Ads Manager will walk you through boosting a post in under ten minutes. Setting one up that gets clicks who actually become customers is a different problem, and it starts before the campaign does: with the pixel installed correctly, conversion events mapped to what your business actually cares about, and a funnel that assumes most people won’t convert on the first visit. As a freelance Meta ads expert with 7+ years across B2B and B2C accounts, my traffic campaigns are built with retargeting baked in from day one rather than bolted on after the first campaign underperforms — because the people most likely to convert are usually the ones who already looked once.
What I offer
- — Traffic and conversion-optimized campaign setup — built for someone taking action on your site, not just a cheap click
- — Full pixel and conversion tracking installation, so the campaign can actually optimize toward what matters to you
- — Retargeting campaigns to bring back visitors who showed interest but didn't convert the first time
- — Landing page and funnel alignment review, since the best ad in the world can't fix a page that doesn't match the offer
What's included
| Service tier | Starter | Standard | Advanced |
|---|---|---|---|
| Target audience research | ✓ | ✓ | ✓ |
| Ad content creation | ✓ | ✓ | ✓ |
| Automated feed ads (DPA) | — | ✓ | ✓ |
| Campaign optimization | — | ✓ | ✓ |
| Analytical ad report | — | — | ✓ |
Optional add-ons
- Fast delivery+₹2,000–4,000
- Custom ad creative+₹2,500
- Ad copywriting (+1 day)+₹1,500
- Retargeting audience setup (+1 day)+₹3,000
Relevant portfolio
Certifications
Independently verified, not self-reported — every certificate below links to its original issuer for confirmation.
Google Skillshop
Google Ads Search Professional Certification
Official Google certification covering Search campaign strategy, keyword and bidding fundamentals, ad creation, and measurement — the same platform this site's own Google Ads service is built on.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
Google Ads Measurement Certification
Covers Google's conversion measurement stack — conversion tracking setup, attribution models, and reading measurement data to actually judge campaign performance, not just report it.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
AI-Powered Shopping ads Certification
Covers Shopping campaigns built around Google's AI-driven bidding and feed optimization — how the automation actually makes decisions and where a human still needs to steer it.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
Conversion Optimization Certification Exam
Focused on structuring campaigns and landing experiences around measurable conversion actions — the same discipline this site's own tracking stack is built to support.
Valid August 2026 – August 2027
View Certificate
HubSpot Academy
Digital Marketing Certified
Covers digital marketing with an inbound mindset — SEO-friendly content, website optimization, social media strategy, video, paid amplification, and measuring what actually worked.
Valid August 2026 – September 2027
View Certificate
Semrush Academy
High-Impact Digital Advertising Campaigns Using Semrush
Focused on building digital advertising campaigns using Semrush's own research and planning tools — competitive research feeding directly into campaign strategy.
Valid August 2026 – August 2027
View CertificateFrequently asked questions
What do I need to get started?
Access to your Meta Business Manager, your website URL, and a sense of what a 'conversion' means for your business — a purchase, a form fill, a booking.
Is ad spend included?
No — this covers campaign setup and management. Ad spend is funded directly through your own Meta ads account.
Is pixel/tracking setup included?
Yes, at every tier. Full pixel install and conversion event tracking is part of the base service, not an add-on.
Do you handle retargeting?
Yes — retargeting is built into the Advanced tier and available as an add-on on Starter and Standard.
Can we talk before I choose a tier?
Yes — message me with your website and current traffic numbers if you have them, and I'll suggest which tier actually fits.
Steps for completing your project
- 1
Send requirements
Share your website, product or offer, and target audience if you already have a sense of it.
- 2
Discovery & access setup
We confirm goals, budget, and the website. You add me as an advertiser on your Meta Business Manager.
- 3
Audience & funnel mapping
I research your target audience and map a traffic-to-conversion funnel — cold traffic ads, then retargeting for the people who engage.
- 4
Build, pixel install & QA
Campaign, ad sets and creatives are built, the pixel is installed and tested, and everything is verified before launch.
- 5
Review, release, feedback
You review the live campaign, release payment, and I'm available for the first round of post-launch adjustments.
Get started with Meta Ads For Traffic & Conversions
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