Lead Generation · Meta & LinkedIn
Multi-funnel lead generation ads built for leads who actually respond.
- ✓ Quality leads, not just clicks
- ✓ 100+ leads/day at peak results
- ✓ 7+ years B2B and B2C expertise
Project details
Getting leads is the easy part of lead generation — a low enough cost-per-lead on Meta will fill a spreadsheet in a weekend. Getting leads that actually respond, qualify, and buy is a different job entirely, and it’s the one that determines whether the campaign was worth running at all. I’ve generated 100+ qualified leads a day at peak for a flagship B2B account managing ₹3–5 lakh in monthly ad spend, which only works because the targeting and lead-form setup were built around who actually converts, not who’s cheapest to reach. Facebook lead ads and LinkedIn lead gen forms solve different problems — Facebook usually wins on volume and cost, LinkedIn on fit for longer B2B sales cycles — and the right funnel depends on which one your business actually needs.
What I offer
- — Lead-form and landing-page based funnel setup across Meta and LinkedIn, matched to your sales cycle
- — Audience targeting built around lead quality rather than the lowest possible cost-per-lead, since a cheap lead that never converts isn't actually cheap
- — LinkedIn lead gen forms for B2B accounts where the buyer isn't scrolling Instagram at 11pm
- — Lead qualification signals fed back to the ad platform, so the algorithm learns to find more of the leads that actually convert, not just more leads
What's included
| Service tier | Starter | Standard | Advanced |
|---|---|---|---|
| Target audience research | ✓ | ✓ | ✓ |
| Automated feed ads (DPA) | ✓ | ✓ | ✓ |
| Ad content creation | ✓ | ✓ | ✓ |
| Campaign optimization | — | ✓ | ✓ |
| Analytical ad report | — | — | ✓ |
Optional add-ons
- Fast delivery+$20–$40
- Custom ad creative+$25
- Ad copywriting (+1 day)+$15
- 1-on-1 strategy call (+1 day)+$20
Relevant portfolio
Frequently asked questions
What do I need to get started?
Access to your Meta Business Manager and/or LinkedIn Campaign Manager, and a clear sense of what makes a lead 'qualified' for your sales team.
Is ad spend included?
No — this covers the campaign build and management. Ad spend runs through your own ad accounts directly.
Do you handle B2B leads, B2C, or both?
Both, run differently. B2C lead gen on Meta usually optimizes for volume and speed; B2B lead gen — especially on LinkedIn — optimizes for fit and sales-readiness over raw numbers.
Is there a difference from a contact list service?
Yes, a significant one. This is paid lead generation through your own ad accounts, where people actively opt in through a form — not a purchased or scraped contact list.
Can we talk before I choose a tier?
Yes — tell me your industry and target audience and I'll recommend Meta, LinkedIn, or both before you commit to a tier.
Steps for completing your project
- 1
Send requirements
Share your offer, target audience, and what counts as a 'qualified' lead for your business.
- 2
Discovery & access setup
We align on goals, target audience, and budget. You add me as an advertiser on the relevant platforms.
- 3
Audience & funnel strategy
I map out lead-form and pixel setup and a funnel strategy across the platforms you've chosen.
- 4
Build & launch
Forms, creatives and targeting are built and tested before the campaign goes live.
- 5
Review, release, feedback
You review incoming leads against your quality bar, release payment, and I'm available for follow-up optimization.