Lead Generation · Meta & LinkedIn
A cheap lead and a
lead are not
the same thing.
- ✓ Quality leads, not just clicks
- ✓ 100+ leads/day at peak results
- ✓ 7+ years B2B and B2C expertise
LinkedInLimited client capacity — I work with a small number of businesses at a time to ensure quality.
Project details
Getting leads is the easy part of lead generation — a low enough cost-per-lead on Meta will fill a spreadsheet in a weekend. Getting leads that actually respond, qualify, and buy is a different job entirely, and it’s the one that determines whether the campaign was worth running at all. I’ve generated 100+ qualified leads a day at peak for a flagship B2B account managing ₹3–5 lakh in monthly ad spend, which only works because the targeting and lead-form setup were built around who actually converts, not who’s cheapest to reach. Facebook lead ads and LinkedIn lead gen forms solve different problems — Facebook usually wins on volume and cost, LinkedIn on fit for longer B2B sales cycles — and the right funnel depends on which one your business actually needs.
What I offer
- — Lead-form and landing-page based funnel setup across Meta and LinkedIn, matched to your sales cycle
- — Audience targeting built around lead quality rather than the lowest possible cost-per-lead, since a cheap lead that never converts isn't actually cheap
- — LinkedIn lead gen forms for B2B accounts where the buyer isn't scrolling Instagram at 11pm
- — Lead qualification signals fed back to the ad platform, so the algorithm learns to find more of the leads that actually convert, not just more leads
What's included
| Service tier | Starter | Standard | Advanced |
|---|---|---|---|
| Target audience research | ✓ | ✓ | ✓ |
| Automated feed ads (DPA) | ✓ | ✓ | ✓ |
| Ad content creation | ✓ | ✓ | ✓ |
| Campaign optimization | — | ✓ | ✓ |
| Analytical ad report | — | — | ✓ |
Optional add-ons
- Fast delivery+₹2,000–4,000
- Custom ad creative+₹2,500
- Ad copywriting (+1 day)+₹1,500
- 1-on-1 strategy call (+1 day)+₹2,000
Relevant portfolio
Certifications
Independently verified, not self-reported — every certificate below links to its original issuer for confirmation.
Google Skillshop
Google Ads Search Professional Certification
Official Google certification covering Search campaign strategy, keyword and bidding fundamentals, ad creation, and measurement — the same platform this site's own Google Ads service is built on.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
Google Ads Measurement Certification
Covers Google's conversion measurement stack — conversion tracking setup, attribution models, and reading measurement data to actually judge campaign performance, not just report it.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
AI-Powered Shopping ads Certification
Covers Shopping campaigns built around Google's AI-driven bidding and feed optimization — how the automation actually makes decisions and where a human still needs to steer it.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
Conversion Optimization Certification Exam
Focused on structuring campaigns and landing experiences around measurable conversion actions — the same discipline this site's own tracking stack is built to support.
Valid August 2026 – August 2027
View Certificate
HubSpot Academy
Digital Marketing Certified
Covers digital marketing with an inbound mindset — SEO-friendly content, website optimization, social media strategy, video, paid amplification, and measuring what actually worked.
Valid August 2026 – September 2027
View Certificate
Semrush Academy
High-Impact Digital Advertising Campaigns Using Semrush
Focused on building digital advertising campaigns using Semrush's own research and planning tools — competitive research feeding directly into campaign strategy.
Valid August 2026 – August 2027
View CertificateFrequently asked questions
What do I need to get started?
Access to your Meta Business Manager and/or LinkedIn Campaign Manager, and a clear sense of what makes a lead 'qualified' for your sales team.
Is ad spend included?
No — this covers the campaign build and management. Ad spend runs through your own ad accounts directly.
Do you handle B2B leads, B2C, or both?
Both, run differently. B2C lead gen on Meta usually optimizes for volume and speed; B2B lead gen — especially on LinkedIn — optimizes for fit and sales-readiness over raw numbers.
Is there a difference from a contact list service?
Yes, a significant one. This is paid lead generation through your own ad accounts, where people actively opt in through a form — not a purchased or scraped contact list.
Can we talk before I choose a tier?
Yes — tell me your industry and target audience and I'll recommend Meta, LinkedIn, or both before you commit to a tier.
Steps for completing your project
- 1
Send requirements
Share your offer, target audience, and what counts as a 'qualified' lead for your business.
- 2
Discovery & access setup
We align on goals, target audience, and budget. You add me as an advertiser on the relevant platforms.
- 3
Audience & funnel strategy
I map out lead-form and pixel setup and a funnel strategy across the platforms you've chosen.
- 4
Build & launch
Forms, creatives and targeting are built and tested before the campaign goes live.
- 5
Review, release, feedback
You review incoming leads against your quality bar, release payment, and I'm available for follow-up optimization.
Get started with B2B & B2C Lead Generation
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