Seven years finding the leak before I add more budget.

I'm Abishiek Sur, a performance marketer based in Kolkata. For 7+ years I worked agency-side — most recently at Arobit Business Solutions, where I managed a portfolio running up to₹11L+ a month in combined ad spend across Google, Meta, LinkedIn and Quora, and built and led a 9-person in-house team of SEO executives, social media specialists, a designer, a video editor, and content writers.

My proudest account there was Unified Council, India's leading Olympiad Examination Board — I brought them in myself as a client through in-house Meta Ads, then ran the full paid and organic programme that got them 100+ exam registrations a day at peak, with page-1 rankings on most of their target keywords.

What I actually do, underneath the platform names, is the same thing every time: find out where the budget is leaking before recommending more of it. Most accounts I've inherited from someone else had tracking that looked fine and was quietly wrong — a pixel that stopped firing after a redesign, conversions counted twice, keywords burning spend on searches that were never going to convert. Fixing that first is usually worth more than any single campaign optimization.

I'm currently building a freelance practice on Fiverr and Upwork alongside remote job applications, working across 14 client accounts spanning education, B2B events, automotive, hospitality, food & beverage and healthcare, in India, the US, Czech Republic and Kenya.