GA4 · GTM · Conversion Tracking
Your dashboards say
everything's fine. Are you
?
- ✓ 7+ years working with GA4 & GTM
- ✓ Fixes broken tracking, not just defaults
- ✓ Clean data you can actually act on
LinkedInLimited client capacity — I work with a small number of businesses at a time to ensure quality.
Project details
Most ad accounts I’ve inherited from other freelancers or agencies had tracking that looked fine on the surface and was quietly wrong underneath — duplicate conversions, missing ecommerce events, or a Meta pixel that stopped firing after a site redesign nobody told the pixel about. Setting up conversion tracking that holds up under real traffic means going further than Google’s own setup wizard: custom conversion events in GA4, a Tag Manager container that won’t turn into technical debt six months from now, and a Meta CAPI implementation that actually deduplicates against the browser pixel instead of double-counting. That’s what this service covers, whether you need it built from zero or fixed because the last person got it half right.
What I offer
- — GA4 setup with custom conversion events, not just the auto-generated defaults
- — Google Tag Manager configuration — container structure, triggers and variables built to be maintainable, not a tangle of one-off tags
- — Meta pixel setup with event deduplication against server-side CAPI where relevant
- — LinkedIn Insight Tag and conversion tracking for B2B accounts
- — An audit of what's currently tracking (if anything) before I touch a single tag, so nothing that already works gets broken
What's included
| Service tier | Starter | Standard | Advanced |
|---|---|---|---|
| Tracking goals | 3 | 5 | 8 |
| GA4 setup & tracking | ✓ | ✓ | ✓ |
| Google Tag Manager setup | ✓ | ✓ | ✓ |
| Ecommerce purchase tracking | — | ✓ | ✓ |
| Social platform tracking (Meta/LinkedIn) | — | — | ✓ |
Optional add-ons
- Fast delivery (+1 day)+₹1,000–2,500
- Additional tracking goal (+1 day)+₹1,000
- Ecommerce purchase tracking (+1 day)+₹2,000
- Social platform tracking (+1 day)+₹2,000
- Server-side tracking setup (+2 days)+₹2,500
- Meta CAPI setup (+1 day)+₹1,500
Relevant portfolio
Certifications
Independently verified, not self-reported — every certificate below links to its original issuer for confirmation.
Google Skillshop
Google Ads Search Professional Certification
Official Google certification covering Search campaign strategy, keyword and bidding fundamentals, ad creation, and measurement — the same platform this site's own Google Ads service is built on.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
Google Ads Measurement Certification
Covers Google's conversion measurement stack — conversion tracking setup, attribution models, and reading measurement data to actually judge campaign performance, not just report it.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
AI-Powered Shopping ads Certification
Covers Shopping campaigns built around Google's AI-driven bidding and feed optimization — how the automation actually makes decisions and where a human still needs to steer it.
Valid August 2026 – August 2027
View Certificate
Google Skillshop
Conversion Optimization Certification Exam
Focused on structuring campaigns and landing experiences around measurable conversion actions — the same discipline this site's own tracking stack is built to support.
Valid August 2026 – August 2027
View Certificate
HubSpot Academy
Digital Marketing Certified
Covers digital marketing with an inbound mindset — SEO-friendly content, website optimization, social media strategy, video, paid amplification, and measuring what actually worked.
Valid August 2026 – September 2027
View Certificate
Semrush Academy
High-Impact Digital Advertising Campaigns Using Semrush
Focused on building digital advertising campaigns using Semrush's own research and planning tools — competitive research feeding directly into campaign strategy.
Valid August 2026 – August 2027
View CertificateFrequently asked questions
What access do you need?
Editor access to Google Tag Manager and Google Analytics, plus whatever ad platform you want connected (Google Ads, Meta Business Manager, or LinkedIn Campaign Manager). I'll walk you through adding me as a user on each.
Do you set up conversion tracking from scratch, or fix an existing setup?
Both. Most projects start with an audit — I check what's already tracking correctly, if anything, before deciding whether to rebuild or patch.
Is ecommerce tracking included?
It's part of the Standard and Advanced tiers. For Shopify, WooCommerce or a custom store, I'll confirm the platform during the requirements stage since the setup differs slightly.
Can this connect to my Google Ads or Meta Ads account?
Yes — that's the point. Tracking that doesn't feed back into your ad platforms for optimization isn't worth much. I'll wire conversions back into Google Ads and Meta Ads so the algorithms can actually learn from them.
Can we talk before I choose a tier?
Yes, message me with what you're currently tracking (or not tracking) and I'll recommend the right tier before you pay for more than you need.
Steps for completing your project
- 1
Send requirements
Tell me your site, platform (Shopify, WordPress, custom, etc.), and what you want tracked — leads, purchases, form fills, calls.
- 2
Delivery & access setup
We confirm the site, platform and tracking goals. You share edit access to GA4 and Tag Manager.
- 3
Audit existing setup
I check what's already tracking correctly, if anything, and flag anything broken or missing before building on top of it.
- 4
Build & QA
Tags, triggers and conversions are built and tested in GTM Preview and GA4 DebugView before anything goes live.
- 5
Review, release, feedback
You review the tracking in your own dashboards, release payment, and I'm available for questions after delivery.
Get started with GA4, GTM & Conversion Tracking Setup
Other services
Google, Meta & LinkedIn Full Account Management
One person. Three platforms. Zero finger-pointing.
From ₹7,999 →
Google Ads Setup & Management
Every click costs money. How many of yours are wasted?
From ₹4,999 →
Meta Ads For Traffic & Conversions
Clicks are easy to buy. Customers are the valuable part.
From ₹4,999 →
B2B & B2C Lead Generation
A cheap lead and a good lead are not the same thing.
From ₹4,999 →
Meta Ads Management For Leads & Sales
Running ads is easy. Running them profitably for days is the actual job.
From ₹4,999 →